It’s a good question but I’m not sure I can answer that at the moment. Instead I’m going to pass the buck to a couple of worthies who have a few words to say about it.
One is Jamie Goode, who has been writing a blog about wine for better than a decade and always has something of value in his scribblings. The other is Sam Neill, the actor and vineyard owner. In this piece, Goode relays part of a speech Neill recently gave in his home country of New Zealand. In his ten points to prospective Pinot Noir growers, I particularily liked this one:
You must try to avoid using the word ‘passion’, as in ‘passion for Pinot’. Passion is an overused word that should be reserved for the sort of heightened emotion that can happen between two people that may possibly result sometimes in the discarding of trousers. If you are a grower of Pinot you may lose your shirt but you are unlikely to lose your trousers.
While this doesn’t completely explain why we do an exclusive Pinot Noir label, it does capture the essence of the Pinot producers.
I do like the part about being a bastard, too.
This photo of a bottle of our 2010 Fleuvage Pinot Noir was taken on a bed of stones and rock chips that we collected while on vacation. During the long winter months we’ll sometimes pick up a stone while enjoying a glass of wine and reminisce about where the stone was found and what we were doing that day. The sharp-eyed may be able to see a couple fossilized impressions among the rock chips as well. It certainly brings warmth to our chilly days when we can recall fun with friends and family and look forward to the journeys of the future.
After a summer of planning and meetings, we’re happy to announce the Cloudy Day club. This is the Black Cloud wine club and it will give members the opportunity to receive our wines directly at their home or place of work.
There are several levels of participation, each allowing early and front-of-the-line access to our Pinot Noirs before being released to the general public.
In addition, there are many advantages to being part of the Cloudy Day club. We’ve listed a few below:
- when we plan a public event, we’ll give Cloudy Day members first crack at the tickets.
- we’ll have other events that are exclusively for members, some here in the Okanagan and some on the road.
- there’s an automatic 10% discount built in to every package.
- once in awhile, library or legacy Black Cloud wines become available. Our Cloudy Day members have the chance to purchase these items exclusively.
Why did we decide to create this club? It’s the most effective way to get our wines into the hands of our friends. We thought it was the best way to deliver the Black Cloud experience.
We hope you have a moment to check out the Cloudy Day club and let us know what you think.